Elevating the Art of Spirits and Hospitality
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Elevating the Art of Spirits and Hospitality *
Who we are?
Based in New York City, International Spirits Collective is a luxury spirits consultancy dedicated to crafting exceptional beverage experiences. We partner with discerning restaurants, bars, and hospitality groups to develop sophisticated bar programs and elevate cocktail culture through expert consulting and creative direction.
Our services include bespoke bar catering for weddings and private celebrations, elevated cocktail experiences led by world-class mixologists, and curated bar activations for corporate gatherings and premium events. We also offer exclusive mixology masterclasses designed to educate and inspire both enthusiasts and professionals.
Beyond hospitality, International Spirits Collective advises leading liquor brands on strategic market positioning, brand storytelling, and experiential activations to strengthen their presence within the competitive global spirits landscape.
Driven by craftsmanship, innovation, and a passion for fine spirits, we deliver tailored solutions that transform every occasion into an unforgettable experience.
Refined spirits, memorable moments.
Our Mission
International Spirits Collective is dedicated to elevating the culture of fine spirits through refined hospitality, innovative cocktail experiences, and strategic industry expertise. Based in New York City, our mission is to partner with hospitality venues, private clients, and leading spirits brands to craft exceptional beverage programs, memorable events, and impactful brand presence.
Through creativity, craftsmanship, and a deep respect for the art of mixology, we strive to set new standards in luxury bar consulting, experiential cocktail service, and premium spirits education—transforming every collaboration into a distinctive and unforgettable experience.
I’m Nelson Lemus, Founder of International Spirits Collective.
For more than two decades in New York City, I have dedicated my career to mastering the craft of hospitality and advancing within the spirits and cocktail industry. Throughout this journey, I have opened bars, helped shape restaurant concepts, curated innovative pop-up experiences, and earned recognition through cocktail competitions. I have also developed educational programs that celebrate both the artistry and discipline behind exceptional bartending.
My work eventually expanded onto the global stage, where I served as a Global Brand Ambassador. In that role, I traveled internationally to design elevated cocktail experiences, collaborate with hospitality teams around the world, and mentor emerging talent within the industry.
Today, I bring the knowledge, creativity, and global perspective gained from that journey into my own company, International Spirits Collective. My focus is on crafting experiences that are thoughtful, memorable, and executed with precision, where every detail reflects a deep respect for the craft of fine spirits and hospitality.
Our packages
Bar and Beverage Consulting
• Bar concept development
• Cocktail menu design
• Staff training and operations
• Beverage cost optimization
Luxury Cocktail Catering
Weddings
Private celebrations
Corporate events
Premium VIP experiences
Pop Up & Experiential Bars
Private cocktail classes
Corporate team-building workshops
Spirits education sessions
Mixology Experiences
Brand activations
Festival cocktail bars
Special hospitality collaborations
Spirits Brand Consulting
Market positioning strategy
Brand storytelling
Experiential marketing activations
Trade education programs